Fairtrade Coffee Is More Than Fair!
Choosing Fairtrade coffee helps you make a difference in the world.
Just as you can vote with your feet, you can also express your opinion with your shopping cart.
Fairtrade and ecology cost money, and in the end, you and I decide.
Will we take advantage of hard working people in the 3rd world, or will we support them and their children.
For most people, the choice is simple and straightforward.
Yet, there is a long way to go before anyone in the world can get an education.
What is Fairtrade Coffee?
Fairtrade coffee, is an international labeling scheme.
The purpose is to improve working conditions, living standards and education of coffee farmers.
The Fairtrade brand ensures that farmers receive a fair price for their coffee, no matter how large a production they have. We make sure that there is no greater use of child labor in doing this at home.
This means that the children are allowed to go to school and then help at home.
Which, in their case, is to help with, for example, the harvest of fair trade coffee.
There are strict requirements to be part of the Fairtrade scheme and constant random checks are performed.
Both the fair trade organization controls conditions, at the simplest coffee farmer.
But many of the larger coffee roasters have even hired people to carry out random checks at their suppliers.
On the other hand, coffee farmers are assured a good minimum price, on their coffee beans.
In addition, they are awarded a so-called Fairtrade bonus to be spent on building schools or giving scholarships so that they can send their children to higher education.
Economy can also be included under the fair trade mark.
Here it is a matter of orderly working conditions and minimum wages that live up to the guidelines.
Organic Fairtrade coffee.
Organic Coffee can also be called pure coffee.
The requirements for organic coffee are that no artificial fertilizers, chemical pesticides, artificial flavoring, sugar or dyes are used.
This is definitely good for you as a consumer.
But it’s also really good for the environment.
If you go up in both, it’s a win-win.
If you put Fairtrade on top, you get the most holistic coffee that can be made.
Especially if you only choose coffee varieties that are produced as close to you as possible.
Unfortunately, coffee produced in Africa cannot be expected to have a shorter life than coffee from South America.
In fact, if we look at it, the coffee bean’s travel pollution also means incredibly little, per coffee cup.
On the other hand, choosing a manufacturer with a focus on recycling and low CO2 footprint can be very important.
Fairtrade coffee wholesale.
We drink coffee in 80% of all homes in the western hemisphere.
Of course, it turns into a few cups a year.
But where there really is something to pick up is in the restaurant industry and company coffee schemes.
2/3 of the coffee we drink is drunk outside the four walls of the home.
While it can be difficult to persuade the boss to buy fair trade, it is easy to order fair trade coffee when you go to the Cafe.
Fortunately, more and more companies are aware of fair trade today.
Therefore, there are good opportunities for your company to already use fair trade coffee in their machines.
There are a myriad of fair trade coffee wholesale sellers to choose from.
Fairtrade coffee wholesale, means real sales of larger batches of coffee.
Typically, this takes place between companies, called business-to-business (b2b).
But as a regular consumer, you can also buy wholesale, or close by.
Economy package, usually means that it is more than you would normally buy, in return you get a discount.
Fairtrade coffee brands.
Today, there is only one true Fairtrade brand, although you still find different terms.
Max Havelaar has a hard time giving up their name and the economy that comes with it.
But otherwise you can’t find Fairtrade coffee brands.
But you can find Fairtrade at just about every coffee brand.
For there is money in offering the more exclusive varieties of coffee.
All the while the price of coffee has only increased over the last 10 years.
So fair trade and organic coffee have not risen as much as regular “slave coffee”.
Just think about that word again, yes it is not without reason it has been given such a name.
You can decide what you want to support each time you shop.
Fairtrade and ecology or the opposite.
Fairtrade started as early as 1827 with boycotts of cotton and sugar, produced by slave labor.
Of course, they are not the world’s largest Fairtrade organization that we know today.
But this was the first time that the organization was distancing itself from the exploitation of other people.
At that time it was called the FPS, Free Produce Society.
But it took more than a whole century before all the small organizations came together.
The Salvation Army tried otherwise in the late 1800s.
But either the world was not ready or the Salvation Army was not trying well enough.
At least it wasn’t until the 1980s when Max Havelaar broke through with their Fairtrade that the rest of the world would join.
It was after the motto, if you can’t beat them, then join them.
It looked like Max Havelaar wanted to hit you, and suddenly they were the golden rubber stamp.
They had to tell them what was good Fairtrade and who just said they were.
Over time, however, the name is washed out and what matters is left behind.
Namely the strong Fairtrade labeling scheme and organization.
First, biggest and your choice.
The first company to join and support Fairtrade was Rombout’s Malongo.
They are still today, first in the field, when it comes to workers’ conditions.
On the other hand, it is difficult for Nespresso, as they are not exactly known for treating their workers well.
In turn, they are known for cheap prices.
But it goes without saying that you cannot produce an espresso machine for $
49. Send it across the globe, via warehouse and truck, to the store with rent and salaries.
If you also pay your “slaves” properly and look after the environment.
They cover everything from cotton, sugar, tea, coffee, wine, bananas, roses, gold and silver.
In UK alone, you can choose from more than 1400 Fairtrade products when you’re out shopping.
Although fair trade costs a little more, it is not even fair trade you pay for.
But instead you pay for good quality.
Most fair trade manufacturers have found that quality pays off.
Therefore, Fairtrade Coffee can also easily be perceived as expensive coffee, although the reason is more straightforward.
You get high quality coffee, hand picked and many times also organic.
When those things are added together, it is clear the price is higher than poison sprayed machine-picked coffee.
Why care about Fairtrade?
Fairtrade; because the price pressure on coffee in the world is high.
The smaller coffee farmers are hit the hardest when prices fall.
Because they have to compete with larger and more automated plantations.
Each plantation has its own special taste and distinctiveness, so the consequence is obvious!
We risk that some of the most exciting coffee types disappear forever …
The alternative is called Fairtrade.
It pays off both in the short and long term.
First, Fairtrade coffee often comes from small plantations.
Where you hand pick and generally treat the coffee more carefully.
This gives a better taste that benefits you as a coffee lover.
Second, you are helping to secure the community around the coffee plantations, which are often cooperatives.
Their continued existence.
This happens e.g. through guaranteed minimum prices.
If necessary, prepayment of the harvest.
In addition, there are requirements for working environment and wages on the plantation.
Third, the Fairtrade requirements are so strict.
78% of all the world’s Fairtrade coffee farmers, also live up to the requirements for organic coffee.
This way you also benefit the environment in and around the coffee plantations.
Rombouts and Malongo were the first coffee roasting company in Europe.
They began in 1992 to partner with the Fairtrade organization.
Since then, they have been leaders in the field.
They have an ongoing collaboration with the plantations to develop the local community.
This is in stark contrast to other roasters who simply buy the beans at the lowest possible price …
Of course, they are not the only ones, they were just the first.
Read more about Fairtrade here on Wikipedia
You can help make a difference.
The more people who decide to buy fair trade only, the stronger the organization becomes behind.
That way, they can reach even more, and it’s not just about coffee.
In all areas where fair trade is possible, it provides better conditions for producers.
In the case of coffee, they are small farmers who supply good coffee but in small quantities.
The small producers usually pick beans by hand.
This way, you also have only the perfect ripe berries in your coffee.